Embrace Failure and Measure Success: Insights from MAVAN’s VP of Growth, Malachi Rose
In the latest episode of Growth@Scale, Matt Widdoes welcomes Malachi Rose, VP of Growth at MAVAN. Malachi shares how his experience at companies like Zynga and Digit helped shape his approach to driving sustainable growth. Malachi also offers valuable advice and proven strategies for companies looking to scale.
Key Takeaways:
- Growth as a series of challenges to solve.
- The necessity of addressing product health before rushing into growth.
- The pitfalls of underestimating the time and effort required for growth.
- Learning from failure as an integral part of the growth process.
- The importance of sequencing growth challenges for maximum impact.
- Overcoming the hindrances caused by silos and lack of cross-functional collaboration.
- The crucial role of continuous customer feedback in driving growth.
- The effectiveness of MVPing everything alongside a solid measurement plan.
Tune in to gain valuable insights on how to scale your business effectively or read the transcript. And don't forget to subscribe to Growth@Scale for more expert advice every week! 🌟📈🚀
Growth@Scale Episode 17 – Adam Lovallo – “Growth” Sounds Cooler
The latest episode of Growth@Scale is live and ready for your ears! On this week’s episode, growth marketing expert and MAU founder Adam Lovallo joins Matt Widdoes for a thrilling talk about all things growth.
Here's a snapshot of what's covered:
Founding and Selling Companies: Adam delves into his experiences with creating and selling businesses, highlighting key strategies and lessons.
Audio and Connected TV Advertising: He provides insights into audio advertising avenues, stressing the importance of direct response tracking in these platforms.
Changes in Data Tracking: The discussion pivots to how evolving data tracking technologies affect digital marketing strategies.
Hiring for Growth: Useful advice is given on hiring for early-stage companies, recommending a strategic approach.
Marketing and Funnel Optimization: The episode emphasizes understanding customer acquisition economics and optimizing marketing funnels for better results.
Listen at the link below or read the transcript here and be sure to subscribe to never miss an episode.