Is 1 GTM Motion the Biggest B2B SaaS Mistake?
The biggest go-to-market mistake in B2B SaaS is forcing one motion across SMB, mid-market, and enterprise, which buy on completely different timelines. The fix is running three coordinated motions inside one company: product-led growth for SMB, sales-assist for mid-market, and account-based marketing for enterprise, each matched to how that segment actually buys.
