B2B Marketing

Podcast

B2C Mindset Meets B2B Marketing
ByMAVAN October 11, 2023October 11, 2023

Dive into the latest Growth@Scale episode where Aurelie Guerrieri, CMO of DataDome, discusses the pivotal shift in B2B marketing towards embracing a B2C mindset. Learn how genuine emotional connections, adopting proven B2C strategies, and fostering internal alignment are reshaping the landscape of successful marketing campaigns.

Read More B2C Mindset Meets B2B Marketing
Podcast

Episode 9 – B2C mindset meets B2B marketing – Aurelie Guerrieri – CMO, DataDome
ByMAVAN October 9, 2023October 11, 2023

Join Aurelie Guerrieri, DataDome CMO, in the latest Growth@Scale episode as she delves into the realm where B2B and B2C marketing strategies converge. Discover the essential elements of customer engagement, actionable metrics, and the vital role of human connection across both sectors.

Read More Episode 9 – B2C mindset meets B2B marketing – Aurelie Guerrieri – CMO, DataDome

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