Key Performance Metrics
25%
Convertions
45%
Attributed
What we did:
- With endless amounts of content created from photographers and videographers, V-Flat was in a unique position to leverage these assets to increase conversion rate.
- By doing a thorough analysis of what paid marketing content was working and user feedback, we were able to identify what UGC would increase CR.
Impact:
- We recognized that the original V-Flat pages were not leveraging great UGC content to the extent that they could be. To remedy this, we leveraged new and exsting UGC content to create a compelling web experience.
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