Customer.io
Lifecycle Optimization
An automated messaging platform for tech-savvy marketers
Customer.io, an automated messaging platform, needed help with the functionality of the email templates. The company discovered customers who built complex designed templates experienced performance and scalability issues. Customer.io sought a partner that could help them identify the problems within their HTML structure and rebuild the template’s foundation to support mass production of templates, integrating dynamic content and flexible coding.
Key Performance Metrics
200%
Increase in scalable templates
2.5x
Faster production time
What we did:
- Conducted a systematic review of their HTML code, line by line, to identify central issues
- Worked with Customer.io team to outline implementation for email templates and devise a plan to amend outlier issues
- Rebuilt the HTML structure for scaling application of the template for multiple use cases
Impact:
- Enabled production of 200+ templates using the HTML structure
- Faster turn-around from production to distribution of workflows
- Enabled customization of more features within the communication templates
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