Episode 16– Disrupt, innovate, iterate – Yousuf Bhaijee – Growth Advisor, Ex-Disney, Zynga, Eaze
In our latest episode of Growth@Scale, Matt talks growth strategies with Yousuf Bhaijee, growth advisor and former VP of Growth at Disney, Zynga, and Eaze.
In this episode you’ll find insights on:
Evolving Growth Strategies: Yousuf discusses how growth strategies adapt and transform over time, especially with the advent of new technologies and market shifts. He emphasizes the shift from traditional paid acquisition to more innovative methods.
Creative Growth in Restricted Markets: Listen to how Yousuf navigated growth in the cannabis industry, utilizing unconventional channels like billboards and affiliate marketing to drive success.
Building Effective Growth Teams: Discover the nuances of assembling a dynamic team focused on growth, including Yousuf's 'try before you buy' approach for hiring in growth roles.
Prioritizing Growth Initiatives: Learn about the importance of a rigorous framework for prioritizing growth opportunities and the common pitfalls to avoid.
If you want a peek behind the curtain on how seasoned growth experts do what they do best, give this episode a listen.
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Episode 15 – Add some Tech knowledge to your C-suite – Todd Larsen– Founder & CTO, Tech Leaders
On this week’s episode of Growth@Scale, host Matt Widdoes sits down with Tech Leaders Founder and CTO Todd Larsen for a discussion about when and why it’s time for a company to make their first technical hire.
Some Key takeaways from the episode:
Starting a Company vs. Joining a Larger Organization
Emphasize solving the core problem first.
Avoid overbuilding and unnecessary complexities.
Scaling Challenges for Leaders
Tackling loss of contextual knowledge as companies grow.
Importance of nurturing early employees to retain knowledge.
Hiring Technical Leaders and CTOs
Look beyond technical prowess; value people skills and team inspiration.
Assess the balance between innovation and process management.
Use the link below to listen and be sure to subscribe to Growth@Scale to stay in the loop with new episodes every week.