Case Studies

Event Lauch

CrossFit, a fitness brand with millions of members worldwide, sought help increasing registrations for attendance of an annual competition. MAVAN was brought in just 60 days prior of the CrossFit games to create and execute a marketing plan with the express goal of increasing event registrations.


125%

Acquisition Goal

20%

Increase in CPA Efficiency

>3.0

Improved LTV:CAC

App Signups

Outgo, a fintech provider offering an all-in-one banking platform for freight carriers, sought a partner to help increase acquisitions to their newly-launched app. With a seemingly complex solution to the complicated problem of banking catered to trucking carriers, OutGo needed a creative approach that simplified their story and encouraged registration.


21%

Increase in conversion

30%

Email open rate + 58% CTR

300%

Reduction CPL

Particle

Go-to Market Plan

Particle, an innovative art company in the crypto space, seeked a go-to market strategy and execution partner to help launch the company’s new product in the NFT space. Particle faced a challenge: an overheated nonfungible token (NFT) market and a complex offering, requiring an approach that appealed to both crypto and art enthusiasts. With no internal marketing resources at the company, MAVAN had just 60 days to assemble a team of NFT experts and execute the launch. In addition to the timeframe, the project also required organic growth with viral upside and a focus on earned media.


15M

Sold out offering within 90 days

200K+

Waitlist signups

100%

Organic (unassisted by paid)

Lionsgate / Pantaya

Event Lauch

Pantaya, a premier destination for Spanish-language movies and series, was experiencing increasing competition in a competitive market. In order to compete, the company sought to improve its cost per acquisition of customers. Pantaya sought a partner that could help them assess their conversion funnel and identify opportunities to improve subscriptions for their programming.


5%

Increase in subscriptions

10%

reduction in churn

Tequila 818

Breakthrough Campaign

Our client tasked us with finding the right approach to leverage Facebook and Drizly to reach consumers over the busy Thanksgiving holiday. Being the most contested time of the year for ad slots, we had to come up with some unique strategies.


44%

Below 2022 CPM Benchmark

57%

Below 2022 CPA Benchmark

8fig

Lead Flow

8fig, a fintech company offering capital to B2B eCommerce sellers, had recently raised a series A funding round and needed help driving its expansion plan to diversify channels and exponentially grow their lead flow. 8fig had to find a way to differentiate itself as a disruptive and superior choice in a field of crowded lenders. 8fig tapped MAVAN to be their holistic growth specialists and to help augment their internal capabilities.


65%

Decrease in CPL

4x

Increase in paid channels

20%

Increase in conversion experimentation

Zig Zag

Breakthrough Campaign

Zig Zag, a leading manufacturer and distributor of rolling papers and smoking accessories, was losing organic traffic to third party distributors that were ranking higher on search results for Zig Zag’s most popular products. The company sought help strategizing and executing a plan to rank for non-branded and branded keywords that would drastically increase their organic inbound traffic and increase revenue. In addition to that we also ran A/B testing on their most popular landing pages to increase conversion rate for this new organic traffic.


22%

Increase in revenue

30%

Increase in newsletter signups

47%

Increase in organic traffic

Uniform Teeth

Customer Personalization

Uniform Teeth, a tech company offering affordable, modern orthodontic care, was experiencing a drop in conversions due to their current sales system. The company sought a partner to help upgrade their lifecycle management system to include segmentation and personalization, as well as eliminate their reliance on manually managing current leads using Google Sheets.


45%

Increase in lifecycle attributed sales

20%

Increase in lead database

Jack Mason

Increase Conversion

Our goal is to find friction points on your website that may be preventing large gains in conversion. Utilizing data to create an AB test is the best way to find the winning version of your website. Jack Mason is a brand of watches and fashion accessories.


21%

Increase in conversions

23%

Attributed Revenue

30%

Add to Carts

EvolvH

Customer Personalization

We focused on how do we communicate the value of EvolvH to a customer base that shows extremely strong retention and repeat purchases. EvolvH are pioneers in clean hair care; since 2009 (before Clean Beauty was even a term) they’ve delivered biology-driven, science-based, high-performance products using natural and organic ingredients—for transformative visible results in all hair types.


15%

Conversions

14%

Attributed Revenue

Mixology

Increase Conversion

Mixology, a family-owned, boutique chain for premiere women’s clothing, rapidly expanded their digital footprint during the pandemic. With an uptick in traffic to their digital storefront, the company sought a partner to help them improve sale’s conversion rates of their online visits.


21%

Increase in total revenue

22%

Increase in conversion rate

V-flat

Conversion Optimization

Our goal is to use data and what assets you already have available to create optimizations on your website. V-Flat World is a brand of photography products for creators.


25%

Conversions

45%

Attributed

NUX

Brand Awareness

Nux, a direct-to-consumer retailer of CBD products, sought help improving the organic search discovery of its website. They were a relatively new website with 0 keywords or search terms ranking in the top 3 except for their brand name. Despite having many quality blog articles and a well-designed website, the company did not rank in the top 5 SERP results for targeted keywords. Additionally, the company sought help optimizing conversions for high traffic landing pages.


20%

Improved overall conversion rates

30%

Increase in site traffic

300%

Increase in traffic to enhanced product pages

Customer.io

Lifecycle Optimization

Customer.io, an automated messaging platform, needed help with the functionality of the email templates. The company discovered customers who built complex designed templates experienced performance and scalability issues. Customer.io sought a partner that could help them identify the problems within their HTML structure and rebuild the template’s foundation to support mass production of templates, integrating dynamic content and flexible coding.


200%

Increase in scalable templates

2.5x

Faster production time

Arcadia

Reaching New Customers

The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.


47%

Increase in open rate

60%

Increase in engagement

38%

Attributed revenue