In the latest episode of Growth@Scale, Matt is joined by MAVAN Head of Data, Rich Skinner, for an enlightening talk about how building a culture of data, experimentation, and informed decision-making are fundamental for any thriving enterprise.

Key Takeaways:

• Embracing a data culture is vital for informed decisions and growth.
• Understanding conversion rates and growth levers optimizes performance.
• A/B testing: a crucial tool for revealing causality and data-driven choices.
• Best practices in A/B testing help avoid biases and ensure effective experiments.
• Cultivating a testing and learning culture is essential for continuous improvement.

Tune in now to transform your approach to data and fuel your business’s growth or read the transcript.

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