Growth Insights
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Disrupting Mobile Gaming: Travis Boatman’s Blueprint for Building with Innovation
April 29, 2025
What does it take to lead — not just survive — in the evolving world of mobile gaming? Travis Boatman…
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Unlocking the Power of AI in Growth Marketing
April 22, 2025
As technology evolves, the role of AI in marketing becomes ever more transformative. It is here to stay, and we…
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Using a consistent brand to drive sustainable growth
January 29, 2024
Brand messaging, when harmonized with a brand’s character, significantly boosts marketing efficacy and customer engagement. The strategic incorporation of AI in creative processes, alongside a shift to growth-focused communication, marks a new era in brand storytelling and sustainable business growth.
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App Store Optimization in a Bilingual World: How to help your customers find you in English and Spanish
October 26, 2023
Navigating App Store Optimization in a bilingual setting presents unique challenges and opportunities. Explore MAVAN’s journey with ViX, uncovering the balance between English and Spanish to optimize app visibility and drive downloads in the US market.
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Turning Duds into Ws: The Art of Learning from Creative Failures
October 23, 2023
Explore the transformative journey from creative duds to innovative wins by dissecting successful projects and experimenting with new ideas. Embrace the power of simplicity and continuous iteration, turning failures into stepping stones for creative growth and success.
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Why Agencies Fall Short of Expectations
October 5, 2023
Marketing agencies can fall short due to siloed expertise, over-promising, stagnation, and a lack of transparency. This blog post guides businesses on how to avoid these pitfalls by making better-informed decisions when choosing an agency partner.
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Your Company is Probably Underinvesting in Lifecycle Marketing
September 21, 2023
Lifecycle marketing is essential for growth but often underinvested in, leading to lower customer acquisition, decreased engagement, increased churn rates, and missed upsell and cross-sell chances. Emphasizing lifecycle marketing enhances customer relationships, boosts brand loyalty, and sets a business up for long-term success through additional revenue and data.
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For Growth Marketers, Black Friday Starts NOW!
September 28, 2023
For digital marketers, summer’s end means it’s time to gear up for Black Friday. Get insights from MAVAN’s experts on effectively prepping for the holiday season, understanding the importance of early campaign planning, data analysis, and getting customers excited in advance.
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The Power of Obsession: How harnessing focus can energize your entire team
August 24, 2023
Discover the underrated leadership nugget of organizational focus and obsession that has the potential to turbo charge your organization’s growth. Explore real-life examples and exercises to align your teams and unleash their full potential.
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Adapt or Perish: The New Reality of Performance Marketing
July 28, 2023
Performance marketers are racing to adapt to the evolving landscape of paid advertising, making sense of targeting, optimization, and measurement changes. This article offers an in-depth look at the evolution of performance marketing, complete with crucial insights, real-world examples, and advice to help you keep pace with the changing dynamics.
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Shifting Strategy for Fitter Business Growth
July 20, 2023
How Reshaping the CrossFit Open Registration for a Remote Audience Fueled the Fitness Brand’s Comeback.
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Creativity, ethics, transparency, and facts in the world of ChatGPT
July 13, 2023
AI isn’t the answer for creativity, research, & SEO. You need processes, ethics, transparency, and fact checking to use ChatGPT & AI content creators.
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Batting 1.000: How to Hit Digital Advertising Home Runs
July 6, 2023
To optimize your digital ad creative, target the right audience and make a strong impact in the first three seconds. Address user problems, leverage multiple value propositions, and continuously test, refresh, and iterate to build awareness and drive conversions.
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Grist for the Creative Mill: How Data Can Drive Your Creative Production to New Heights
June 29, 2023
Finding creative concepts that perform well in campaigns is a long and often arduous task. Often it seems like there’s no end in sight, and failures come quickly and often. But remember, every large advertiser has built a robust creative engine, and this is how they run their business sustainably in a hyper-competitive marketplace where…
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Lighting Up Organic Traffic For An Iconic Rolling Paper Brand
June 15, 2023
Zig-Zag is an iconic brand. The 140-year-old rolling paper company’s mascot – Le Zouave – has graced brick walls, billboards, album covers and even makes his home on many a body in tattoo form. There’s no denying Zig-Zag’s culture cache, they’re as indelible as those tattoos, and as indispensable in the world of self-rolled indulgences…
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Industry Expertise Shouldn’t Factor Into Hiring Marketing Talent
June 14, 2023
“He has an incredible track record — but only B2C experience, not B2B.” “Our marketing team would learn so much from her — but she’s never worked in our industry before.” Sound familiar? These “but” statements are all too common when companies are looking for the right marketing leadership and can lead to passing on…
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Want to Put Your Paid Marketing to the Test? Turn It All Off
June 14, 2023
A little reset goes a long way. Incrementality: the most fashionable word in the mobile app marketers lexicon for five years running. Incrementality is no longer an aspirational objective, it’s table stakes – and for good reason. In an ecosystem brimming with fraud and misattribution, mobile growth and performance marketing teams lean on incrementality testing…
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Personalized Advertising in a Post-User World
June 13, 2023
You can’t track mobile users like you used to — at least not across the iOS advertising landscape. In the past, anyone could pay a premium for a clever algorithm to munch up users’ behavioral data and spit out the perfect bait and hook.
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Why Businesses Fail at Sustainable Growth & What to Do Instead
May 13, 2023
Growing your business with a siloed ‘growth’ team won’t work. To create sustainable growth, every member and team of an entire company needs a growth mindset. Underlying this organizational need is a recognition that the customer does not experience your product via one internal team or marketing tactic at a time, but rather as a…
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The Untold LTV:CAC Story
May 13, 2023
Growth and product leaders aim to hit the holy grail metric that is lifetime value (LTV) to customer acquisition cost (CAC) of 3.0+ because this is the standard for a healthy business according to investors and venture capitalists (VC). While you are right that the LTV:CAC ratio is a strong indicator of business health, this focus overlooks…