Brand is who you are, what you believe, and how you show up – Doug Thielen– Chief Marketing Officer, Outdoor and Lifestyle
On this week’s episode of Growth@Scale we go all in on brand. Matt sits down with Doug Thielen, Chief Marketing Officer, Outdoor and Lifestyle, for a talk about what it takes to build meaningful, memorable brands.
Some highlights from the episode:
Four Pillars of Successful Brands: Culture, Community, Content, and Commerce. Learn how they interconnect for brand impact.
Brand Foundation: Importance of a simple, clear foundation for internal decision-making and brand consistency.
Creative Consistency: Ensuring brand and creative alignment across all teams and channels for a unified customer experience.
Redefining Brands: Strategies for evolving established brands through curiosity and cross-team coordination.
Brand Values in Action: REI's #OptOutside campaign highlight the impact of true brand values.
Niche Brand Experiences: The role of exclusive and memorable experiences in brand building, with examples like Red Bull.
Brand Building Advice: Practical tips for distilling brand mission, translating it internally, and aligning cross-functional strategies.
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Episode 13 – Users are always cheaper a year ago – Brian Sapp– Head of Growth, Rec Room
On the latest episode of Growth@Scale, Matt talks to Brian Sapp, a veteran in gaming growth for a chat about all things User Acquisition.
Here’s a sneak peek of what you’ll learn:
🎯 The NEW Landscape of User Acquisition
Privacy changes are shaking things up! 🛡️
Why brand, creative, and product-market fit are your new best friends. 🤝
📈 Case Study: Disney Emoji Blitz’s Revenue Revolution
How Jam City turned $40M into $100M without changing the game - just the strategy. 💸
The power of looking at ROI through a long-term lens. 🕓
🔮 The Future of UA ROI
Why the obsession with quick payback is costing you in the long run. ⏳
Embracing predictive analytics and risk-taking to convince investors. 📊
🕹️ Behind Rec Room’s Unique Model
UGC, social connections, and cross-platform magic! ✨
How mobile marketing can create a halo effect for VR and console. 🎮
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