Building your data muscle: Insights from MAVAN’s Head of Data, Rich Skinner
In the latest episode of Growth@Scale, Matt is joined by MAVAN Head of Data, Rich Skinner, for an enlightening talk about how building a culture of data, experimentation, and informed decision-making are fundamental for any thriving enterprise.
Key Takeaways:
- Embracing a data culture is vital for informed decisions and growth.
- Understanding conversion rates and growth levers optimizes performance.
- A/B testing: a crucial tool for revealing causality and data-driven choices.
- Best practices in A/B testing help avoid biases and ensure effective experiments.
- Cultivating a testing and learning culture is essential for continuous improvement.
Tune in now to transform your approach to data and fuel your business's growth or read the transcript.
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Episode 18 – Create a Winning Sales Strategy – Kevin Kinnison, Sales Expert, Client Partner Lead, Adjust
In this episode of Growth@Scale, Matt sits down with enterprise sales and customer success expert Kevin Kinnison to explore how the sales funnel fits into the larger context of growing your business. 📈
Listen to the whole episode and get insights on:
Early-Stage Fundamentals
- Know and understand your infrastructure from the jump
- Think ahead: Always record and document everything for historical context
- Focus on CRM and tracking to know where you’re at
🔍 Finding the Right Hire
- What to keep in mind when searching for a highly-adaptable, relationship and team-oriented salesperson to join your team
- How to zero in on the right candidate who can meet you where you are today and align with your needs tomorrow
🔑 Keys to a Successful Sales Strategy
- Sales success requires a holistic approach from the whole team… it’s not only about sales
- Mutual Motivation + Quality Relationships = Sales Success
- Networking matters Get to know your industry and the people in it)
Be sure to subscribe wherever you get your podcasts now, and don’t forget to leave a review on Apple or Spotify to let us know what you think and tell us your early-stage sales story. Download the podcast now or read the transcript.