Unlocking the Power of AI in Growth Marketing
As technology evolves, the role of AI in marketing becomes ever more transformative. It is here to stay, and we are at the beginning of understanding its full potential. Growth marketing leaders should jump on the AI train now, as AI’s role in marketing applies directly to real-time strategy games where constant adaptation and strategic planning are crucial.
AI-Driven Copywriting and Content Creation
As traditional copywriting and content creation methods are replaced by AI, the roles of copywriter and content creator are also evolving. One of AI’s benefits is its ability to quickly adapt to user feedback, leading to more tailored and impactful content and allowing copywriters to focus on refining AI-generated content and training models to understand brand voice better.
Revolutionizing Creative Assets with AI
AI's role in visual creativity is also growing every day. Where creating video ads used to be laborious and expensive, AI-driven solutions allow fast, efficient content generation, enabling marketers to focus on testing and iterating creative strategies.
Imagine a future in which the creative process becomes drastically altered via real-time AI feedback loops…. A world where AI instantly learns from marketing data and constantly refines creative outputs. This potential transformation would indicate AI's role as a collaborative partner in creativity — a future where AI multiplies human effort rather than replace it entirely.
AI for User Acquisition and Data Analysis
Reimagining User Acquisition with AI
While creativity is a significant frontier for AI, the role of AI in user acquisition is poised to grow. There is an ongoing challenge with evaluating creative effectiveness and algorithm interactions. This is evident in the "ping pong between humans and machines," where AI models generate and optimize ads, yet require human oversight to ensure brand alignment and ethical standards.Reflecting on data-driven models and algorithms, AI may even be capable of fully managing campaigns, selecting and adapting creative content to maximize user acquisition.
AI as Data Analysis Tool
Despite AI's prowess in creative and strategic domains, there is a gap in its data analysis capabilities within marketing. An ability to perform accurate data analysis would truly complete the AI-driven marketing suite, significantly altering the roles of user acquisition managers and signaling a future where these professionals may evolve from manual data manipulation to overseeing AI operations, ensuring strategic alignment and proper ethical conduct.
Change the way you think about building companies | Moshi Blum - CMO, Beach Bum | Ep. 42
In this episode of Growth@Scale, Matt sits down with mobile gaming aficionado Moshi Blum. From his experience leading teams at mobile companies like Viber and Adjust to his current position as Chief Marketing Officer at the mobile gaming company Beach Bum, Moshi shares how his team at Beach Bum is integrating AI to enhance user acquisition, streamline creative workflows, and how to extract meaningful, actionable insights from user data.
Key takeaways:
1️⃣ AI-driven creativity at scale:
Learn how to use AI to generate compelling ads and even create Spotify-worthy music tracks to stand out in a competitive market.
2️⃣ Data insights from user feedback:
Discover how AI tools help analyze app reviews to uncover user needs and craft data-informed strategies that drive growth.
3️⃣ The future of marketing with AI:
Find out why adopting AI now is critical for staying competitive by empowering small teams to compete with industry leaders.
Whether you’re a startup founder or a seasoned marketer, listen to the full episode now and discover how you can harness AI for sustained growth.
🎧 Tune in now on Apple Podcasts or Spotify. Or read the transcript here.