Episode 9 – B2C mindset meets B2B marketing – Aurelie Guerrieri – CMO, DataDome
Aurelie Guerrieri returns to Growth@Scale in this week’s episode for a discussion about how B2B companies can benefit from applying B2C marketing strategies. The DataDome CMO shares some key insights with Matt about the importance of regularly getting real feedback from your customers both past and present.
Some other takeaways from the episode include:
- Both B2C & B2B revolve around human connection.
- Video remains king across both sectors.
- Direct customer engagement is pivotal for insights.
- Metrics should lead to actionable insights.
- Alignment between sales, marketing, & product teams is a must.
- CEOs in scaling stages: Focus on company positioning!
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