Change the way you think about building companies | Moshi Blum – CMO, Beach Bum | Ep. 42

GuestApril 22, 2025

In this episode of Growth@Scale, Matt sits down with mobile gaming aficionado Moshi Blum. From his experience leading teams at mobile companies like  Viber and Adjust to his current position as Chief Marketing Officer at the mobile gaming company Beach Bum, Moshi shares how his team at Beach Bum is integrating AI to enhance user acquisition, streamline creative workflows, and how to extract meaningful, actionable insights from user data. 

Key takeaways:

1️⃣ AI-driven creativity at scale:
Learn how to use AI to generate compelling ads and even create Spotify-worthy music tracks to stand out in a competitive market.

2️⃣ Data insights from user feedback:
Discover how AI tools help analyze app reviews to uncover user needs and craft data-informed strategies that drive growth.

3️⃣ The future of marketing with AI:
Find out why adopting AI now is critical for staying competitive by empowering small teams to compete with industry leaders.

 

Whether you’re a startup founder or a seasoned marketer, listen to the full episode now and discover how you can harness AI for sustained growth.

🎧 Tune in now on Apple Podcasts or Spotify. Or read the transcript here.

 

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