Mixology
Increase Conversion
A boutique chain for premiere women’s clothing
Mixology, a family-owned, boutique chain for premiere women’s clothing, rapidly expanded their digital footprint during the pandemic. With an uptick in traffic to their digital storefront, the company sought a partner to help them improve sale’s conversion rates of their online visits.
Key Performance Metrics
21%
Increase in total revenue
22%
Increase in conversion rate
What we did:
- Conducted research into users behavior on Mixology’s home page and other, top conversion paths. We were able to identify conversion paths on the site that had unnecessary friction.
- Leveraging our proprietary A/B testing environment, we designed and built out feasibility tests.
- Continued analysis and optimizations of the A/B frameworks, we honed in on the optimal approach to deliver against targeted results.
Impact:
- 21% increase in total revenue within the month by reducing friction to purchase
- 22% increase in conversion rate
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