818 Tequila
Breakthrough Campaign
Understanding users’ affinity to the brand yielded huge results.
Our client tasked us with finding the right approach to leverage Facebook and Drizly to reach consumers over the busy Thanksgiving holiday. Being the most contested time of the year for ad slots, we had to come up with some unique strategies.
Key Performance Metrics
44%
Below 2022 CPM Benchmark
57%
Below 2022 CPA Benchmark
What we did:
- We leveraged exclusive 1st party and retailer CRM audience, including their lookalikes. These included CRM audience segments of past buyers (from Drizly) and 1st Party web engagers. Since this was a season al campaign, we leveraged a seasonal theme and messaging for Thanksgiving. Ultimately, we wanted to test if there was resilient customer demand in the growing fears of a recession, while advertisers were cutting costs to combat this fear.
Related content
ELEVENLABS
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
FIREFLIES
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.
KIDSTRONG
The clean and tech energy industry is growing at a rapid pace. Only 2% of consumers are using clean tech, meaning that a combination of education and marketing are not reaching their full potential. This indicates substantial opportunities with a lifecycle program that can dominate the market, which Arcadia worked with MAVAN to tap into.